Wyre Branding 品牌设计 -VI

2017-02-24

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Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost.

 
Global Bank Transfers,
Faster than Email
 
Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. 
The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling.
 
 
 
 
 
 
Brand Attributes
 
Each branding process starts with an understanding of a product's uniqueness and value. 
To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best.
 
 
 
 
 
 
 
Exploring Directions

We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Evolving the Chosen Option
 
After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each branding process.
 
 
 
 
 
 
 
Color Palette Explorations
 
 
Shape Polishing
 
 
 
 
Typography Research
 
After the logo sign was ready, we started working on the word mark. On this step it's important to maintain consistency between the sign and the word mark elements. Everything matters: the roundness of corners, incline, and rhythm. 
 
 
 
 
 
Finalizing the Logo
 
Final polishing is one of the most meticulous steps in our branding workflow.
We use our own grid system, based on the Fibonacci sequence that always leads to high quality results.
 
 
 
 
 
 
Brandbook Stage
 
As a final step, we prepared a brand book and style guides. We believe that branding language is a powerful marketing weapon. However, the stronger the weapon is, the more important it is to follow the rules for using it.
 
 
 
 
 
 
Wordmark Single Usage
 
 
Colors and Sub-tones
 
 
Application Icon
 
 
 
 
 
 
Recommended Typeface
 
 
Examples of Branding Usage
 
 
 
 
 
 
 
 

OUR SERVICE

服务内容

品牌识别
产品设计
终端设计
包装设计

产品开发
采购点
标牌

品牌升级、维护
平面广告
市场行销
网站及互联网
艺术指导

使用规范
主题规划
命名系统
品牌语言

品牌表现
品牌企划
品牌核心

Brand Model
 

Brand Identity 
 

Brand Experience 
 

Brand landing
 

会展设计

企业文化策划

多媒体广告设计

品牌模式

品牌形象

品牌落地

品牌体验

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北京环球创意广告有限公司「GCD」

 

品牌热线:010-52900346   +86 137 1803 7958
E-mail.   :gcd@gc-d.cn   hr@gc-d.cn
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